Initial
Group
Care
is
a
CSR
initiative
by
Initial
Saudi
Group,
dedicated
to
enhancing
social
well-being
and
fostering
talent
development
within
Saudi
society.
BRANDING
SOCIAL MEDIA
Our team designed a distinctive logo and developed a comprehensive branding strategy to represent this impactful program. The branding
reflects the initiative's commitment to positive social change, combining elements of trust, support, and growth.
In addition to the logo, we crafted a social media strategy to effectively communicate Initial Group Care’s mission and engage with the
community. The visual identity and messaging were designed to resonate with both the public and stakeholders, highlighting the group’s
dedication to contributing meaningfully to societal development. The result is a strong, cohesive brand that underscores Initial Saudi Group's
role as a leader in corporate social responsibility.
"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the "The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the
beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the
onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of
us in no time."us in no time."
– Ahsan K. – Ahsan K.
Creative DirectorCreative Director
Case
Study
– Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.