Initial Group Care is a CSR initiative by Initial Saudi Group, dedicated to enhancing social well-being and fostering talent development within Saudi society.
BRANDING
SOCIAL MEDIA
Our team designed a distinctive logo and developed a comprehensive branding strategy to represent this impactful program. The branding reflects the initiative's commitment to positive social change, combining elements of trust, support, and growth.
In addition to the logo, we crafted a social media strategy to effectively communicate Initial Group Care’s mission and engage with the community. The visual identity and messaging were designed to resonate with both the public and stakeholders, highlighting the group’s dedication to contributing meaningfully to societal development. The result is a strong, cohesive brand that underscores Initial Saudi Group's role as a leader in corporate social responsibility.
"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."
– Ahsan K.
Creative Director
Case Study
– Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.
