Puffery is a luxury café in Riyadh, specializing in gourmet croissant-based bakery items. We created a refined brand identity, from naming to packaging design, that highlights their commitment to elegance and quality.
NAMING
BRANDING
PACKAGING DESIGN
Our team worked closely with Puffery to develop a brand identity that reflects its elegance and gourmet offerings. From crafting the perfect name to designing sleek, luxurious packaging, we ensured that every detail embodies the café’s dedication to quality and sophistication. The result is a brand experience that resonates with connoisseurs of fine pastry and premium dining.
The branding journey included in-depth market research to position Puffery as a distinctive brand in the competitive café scene. The visual identity, including a modern logo and a minimalist packaging design, captures the essence of luxury and craftsmanship. Each element was thoughtfully designed to enhance the customer’s experience, from the first glance at the packaging to the moment they indulge in a freshly baked croissant. Puffery’s brand now stands as a symbol of excellence, attracting customers who appreciate both the finer things in life and the artistry of baking.
"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."
– Ahsan K.
Creative Director
Case Study
– Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.
